Get a site
Pages Menu
Categories Menu

Posted by on Gen 13, 2018 in Arbeit, JustLanded | 0 comments

#CRM Manager – German

#CRM Manager – German

CRM Manager - German - Altro At Sky Betting & Gaming we don’t have Teams we have Tribes. Each Tribe is made up of small, agile and autonomous squads who work collaboratively with a shared purpose.

So whether you join our Bet Tribe, Early Careers Tribe or anything in between, you will work with a group of people with raw energy, natural talent, and the kind of spirit that helps us think big, act bold, and change the game.

It all means that we’ve created the kind of workplace that wins awards such as a place on the prestigious list of Sunday Times 100 Best Companies to Work For.

Customer & Retention Manager -German

Sky Bet Deutschland


We are changing the face of betting in Germany – as part of the UK’s leading entertainment company, Sky Bet offer exciting ways to bet and play via mobile, tablet and the internet.

We are looking for an experienced customer & retention manager to help execute the strategic in the customer experience for Sky Bet Deutschland.

This person will be responsible for driving existing customers to Sky Bet through understanding our media and offer mix and getting the right volume and quality of acquisition from efficient spend.

Ideally you will have a degree in Marketing or equivalent and a keen interest in sport. You must have a good understanding of the customer experience and 3 years + experience in customer relationship management.

As our Sky Bet senior customer & retention manager you will:

You are responsible for the control of Sky Bet customer communications and, together with the Head of Marketing, you are developing a complex CRM strategy with the focus on newsletter automation and data driven marketing

You can also implement all the newsletters, newsletters and automations independently

You analyse the customer behaviour and reconcile existing and newly developed CRM campaigns to the generated customer behaviour / customer value contribution

You are continuously optimizing our communications measures through data analysis as well as extensive tests

Success measurements and reporting go hand in hand with the expansion of the campaign portfolio

You work closely with the product manager

And last but not least, you create analyses and presentations

To be successful in this role you’ll:

3+ years of experience in communication campaign management or in a comparable field of activity

Experience in sports betting are desirable

An understanding of the German sports betting market and its peculiarities within customer communication are of great advantage

You’re very secure about how to deal with different newsletters and have already built up a newsletter automation process, typically within the IBM Silverpop Suite or something similar

Good customer understanding especially with regard to customer segmentation

Creativity and textual security for the right approach to the customer convince by its intelligibility, originality and humor

Experience in successful editing and management of a large number of internal and external data

Have high levels of passion, commitment and enthusiasm

Profound knowledge in MS Office in particular Excel and Powerpoint

Excellent knowledge of languages in German and English

Certainly willingness of travel is necessary


Zur Verstärkung unseres Teams suchen wir Sie als Customer Relationship Manager (w/m).

Als Customer Relationship & Retention Manager bei Sky Bet Deutschland bist Du für die Steuerung der Kundenkommunikation verantwortlich. Du wirkst an der Kommunikationserstellung passend zur ausgewählten Zielgruppe mit und entwickelst Konzepte, um die entsprechende Zielgruppe ideal anzusprechen und um die richtigen Kunden zum bestmöglichen Zeitpunkt adressieren zu können. Dabei gehören auch die ständige Erfolgskontrolle und Optimierung der Kommunikationsmaßnahmen zu deinem Verantwortungsbereich.

Deine Aufgaben:

Du verantwortest die Steuerung der Sky Bet Kundenkommunikation und entwickelst zusammen mit dem Head of Marketing eine komplexe CRM Strategie mit dem Fokus auf Newsletter Automation und Data-Driven-Marketing

Du setzt sämtliche Newsletter, Newsletter Automationen unter anderem auch selbständig um

Du analysierst das Kundenverhalten und stimmst existierende und neu zu entwickelnde CRM-Kampagnen auf das generierte Kundenverhalten / Kundenwertbeitrags ab

Du optimierst stetig unsere Kommunikationsmaßnahmen durch Datenanalyse sowie umfangreiche Tests

Erfolgsmessungen und Reporting gehen bei Dir Hand in Hand mit der Ausdehnung des Kampagnenportfolios

Du arbeitest eng mit dem Produktmanager zusammen

Und zu guter Letzt erstellst Du Analysen, Auswertungen und Präsentationen

Dein Profil:

3+ Jahre Erfahrung im Bereich Kommunikations-Kampagnenmanagement oder in einem vergleichbaren Tätigkeitsbereich

Ein Verständnis des deutschen Sportwetten Marktes und dessen Besonderheiten innerhalb der Kundenkommunikation sind von großem Vorteil

Du bist sehr sicher um Umgang mit verschiedenen Newsletter-Tools und hast idealerweise bereits einen Newsletter-Automations-Prozess aufgebaut, idealerweise innerhalb der IBM Silverpop Suite

Gutes Kundenverständnis insbesondere in Bezug auf Kundensegmentierungen

Kreativität und textliche Sicherheit für die richtige Kundenansprache überzeugt durch Verständlichkeit, Originalität und Humor

Erfahrung in der erfolgreichen Bearbeitung sowie Verwaltung einer großen Anzahl von internen und externen Daten

Based in Yorkshire, we have grown to become one of the UK’s leading online betting and gaming companies. A business driven by bleeding edge technology, that brings the excitement of sports betting, casino games, poker and bingo to over 700,000 customers a day & growing!

It’s a workplace like no other, with a mission to make Betting & Gaming better.

And we want you to be part of it.

Our People Ambition is to attract & develop diverse & talented people to meet the current and future growth needs of SB&G. Together, our aim is to create the Best Digital Business to work at.

    Società: Sky Betting and Gaming
    Tipo di lavoro: Tempo-pieno

from Lavoro in Germania

Post a Reply

Il tuo indirizzo email non sarà pubblicato.

%d blogger hanno fatto clic su Mi Piace per questo: